Advertising Age Article Abstract
Could Twitter Destroy Hollywood's Marketing Magic?
Dumenco's Trendrr Chart of the Week
Did you see Michael Sragow's article "Twitter Effect rattles Hollywood" in the Baltimore Sun? Sragow's thesis is neatly laid out in the first paragraph: "Although word of mouth could always make or break a movie, it usually took days to affect the box office. But the rise of social networking tools such as Twitter might be narrowing that time frame to hours. And that has Hollywood on edge." Now keep in mind that, as Sragow goes on to note, "Movietickets.com recently ran a home-page poll in which 88% of the voting sample said Twitter had no effect on them." ...