Advertising Age Article Abstract
Why Once-Dispensable Access Biz Is Central to AOL's Strategy
Company Sees Subscribers as Key Source of Insights It Can Use to Understand Online Behavior, Ad Receptivity
NEW YORK (AdAge.com) -- On the eve of a spinoff from Time Warner, access is at the core of new management's vision for the future of AOL, and not just for its still-considerable cash flow. Why? ...