Advertising Age Article Abstract
ESPN Creates 'Football Fridays' for Wendy's
Fast Feeder Links Brand to Specific Time, Specific Programs
NEW YORK (AdAge.com) -- Wendy's aims to own football content on ESPN this fall, thanks to an exclusive five-month sponsorship deal with the multiplatform sports network. Wendy's will become the official sponsor of "Football Fridays," programming that will run for the duration of the professional, college and high-school football seasons. ...