You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Demand for Digital Experiences Is Transforming Our Physical Spaces And Creating 'Screens' Where There Weren't Any By Garrick Schmitt, Published on September 01, 2009 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.