Advertising Age Article Abstract
9/11 Ad for WWF Causes Tsunami of a Crisis for DDB Brasil
Apology Doesn't Stave Off Global Condemnation; Video Version Surfaces
An obscure ad that ran once in a small Sao Paulo newspaper months ago has come back to haunt DDB Brasil and its conservation client, the WWF in Brazil, in the latest example of the internet exposing a local ad to global condemnation. ...