You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A Focus on Awards, Not the Consumer, Caused 9/11-WWF Firestorm Viewpoint: Agencies, It's Time to Grow Up and Stop Worrying About Trophies By Mark Wnek, Published on September 03, 2009 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.