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Advertising Age Article Abstract

A Lot of Branding but Not Much Understanding

University of Phoenix Spends $100 Million Annually on Advertising, but Misconceptions Linger About the School

By: Marissa Miley
Published: September 07, 2009

NEW YORK (AdAge.com) -- In the barrage of back-to-school ads, get ready to see a lot for the University of Phoenix. The school heaps more than $100 million a year into measured media alone and is a highly efficient marketing machine that spends more each year than Cheerios or Tide. ...

Full Article Word count: 1622

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