Advertising Age Article Abstract
A Lot of Branding but Not Much Understanding
University of Phoenix Spends $100 Million Annually on Advertising, but Misconceptions Linger About the School
NEW YORK (AdAge.com) -- In the barrage of back-to-school ads, get ready to see a lot for the University of Phoenix. The school heaps more than $100 million a year into measured media alone and is a highly efficient marketing machine that spends more each year than Cheerios or Tide. ...