You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NYC's Bottle-of-Fat Ads as Nauseating as Industry Response In Trying to Frame Their Arguments in the Long-Fought Obesity Battle, both Parties Made Jackasses of Themselves By Bob Garfield, Published on September 07, 2009 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.