Advertising Age Article Abstract
Bad for DDB, Bad for Ad Shows, Just Plain Bad
How the WWF-9/11 Controversy Put the Worst Possible Spotlight on Madison Avenue
NEW YORK (AdAge.com) -- The parade of horribles, many of which represent the worst of the agency business, marched last week on DDB's much-celebrated Brazilian agency, spiraling the creative powerhouse into a days-long crisis that could have been averted with even halfway-decent PR. ...