You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Microsoft to Break Windows 7 Campaign on CW's 'Vampire Diaries' Initial TV Advertising Push Touts Early Blog Buzz for New OS in Spot That's Heavy on the Cute By Rupal Parekh, Published on September 10, 2009 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.