Advertising Age Article Abstract
Microsoft to Break Windows 7 Campaign on CW's 'Vampire Diaries'
Initial TV Advertising Push Touts Early Blog Buzz for New OS in Spot That's Heavy on the Cute
NEW YORK (AdAge.com) -- Microsoft's ad push for its new Windows 7 operating system breaks tonight, and this time, instead of relying on Bill Gates, Jerry Seinfeld or a raft of other celebrities, ad agency Crispin Porter & Bogusky is using good, old-fashioned PR from magazines and bloggers to plug the product. ...