Advertising Age Article Abstract
Ten Things to Think Hard About Before Featuring the Chairman in Advertising
GM's Whitacre Fronts Its 'May the Best Car Win' Spots, but Is That Wise?
NEW YORK (AdAge.com) -- It surely isn't a new idea for General Motors to star Chairman Ed Whitacre in advertising, but is it a good one? Ad Age canvassed top creatives and agency heads around the country, who agreed on one thing: Campaigns featuring company executives can be risky. If you're considering such a strategy, here are 10 points to ponder. ...