Advertising Age Article Abstract
Ronald McDonald's Yellow Gloves Go Couture
Burger Chain Promo Teams With Fashion Week Designers
NEW YORK (AdAge.com) -- Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair -- and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park. ...