You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The 7 Biggest Legal Risks to Your Company When Using Social Media How to Avoid Draconian Rules and Keep the FTC Off Your Back at the Same Time By Brian Heidelberger, Published on September 15, 2009 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.