Advertising Age Article Abstract
Pizza Hut vs. Domino's: Who Delivered the Best Media Strategy?
Optimedia's Antony Young Compares the Pizza Rivals
The start of the football season kicks off the most-important sales period in the pizza delivery game. A rivalry to match a Cowboys-Redskins playoff would have to be the head-to-head shootout between pizza franchises Pizza Hut and Domino's. In media terms, there's a high level of blocking and tackling, and strategy that is played out in their advertising programs. We decided to evaluate their 2009 media playbook. ...