Advertising Age Article Abstract
Conspicuous (Downscale) Consumption: Pabst Sees 25% Sales Growth
Beer Brand Outpaces Competition Despite Higher Price Point, No Advertising
CHICAGO (AdAge.com) -- Pabst Blue Ribbon is a recession juggernaut, but not just because it's cheap. Sales of PBR are up an astounding 25% this year, according to Information Resources Inc. And while cheaper beers -- a group within which PBR has long been something of a mascot -- are outperforming their more expensive peers as consumers look for low-cost options these days, there's clearly more than pricing at work here. ...