Advertising Age Article Abstract
Anheuser-Busch to Advertise in Super Bowl, Sun to Rise in the East
There's Got to Be a Better Rallying Point
CBS Corp. CEO Les Moonves noted that "presales are going very well" and said that the network is "somewhat ahead of where we were three years ago" when CBS last broadcast the Super Bowl, advertising's (and sport's) marquee live event. But in trying to describe the sales situation, he cited the presence of an advertiser whose presence isn't likely to raise a single eyebrow. ...