Advertising Age Article Abstract
Making Friends in 'Twitterville'
Serviceable Tweets and 'Lethal Generosity' Key to Getting Your Brand on Top
Shel Israel's "Twitterville" is a compendium of case studies crowd-sourced from hundreds of Mr. Israel's followers from around the globe. It's a book less about social-networking theory than real-world mistakes and successes; real influencers and engagements; real marketing threats and opportunities. This is about buying and reading one of the best insights into what is really going on in the Twittersphere -- not just a how-to handbook. ...