Advertising Age Article Abstract
P&G Taps Strawberry Frog for Pampers Global Digital Account
Marketer Attracted to 'Un-P&G-Like' Manner of Agency
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. has handed the global digital account for Pampers, its biggest brand, to surprise candidate Strawberry Frog, which has little track record with P&G but edged out North American incumbent Critical Mass and at least two others on the package-goods giant's digital roster. ...