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Advertising Age Article Abstract

P&G Taps Strawberry Frog for Pampers Global Digital Account

Marketer Attracted to 'Un-P&G-Like' Manner of Agency

By: Jack Neff
Published: September 17, 2009

BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. has handed the global digital account for Pampers, its biggest brand, to surprise candidate Strawberry Frog, which has little track record with P&G but edged out North American incumbent Critical Mass and at least two others on the package-goods giant's digital roster. ...

Full Article Word count: 596

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