Advertising Age Article Abstract
How PR Chiefs Have Shifted Toward Center of Marketing Departments
Specialists Helm Ad Efforts too at Intuit, IBM, and American Airlines
NEW YORK (AdAge.com) -- When a crisis hits, it's the in-house communications and PR specialists that take the lead in formulating a communications strategy. But with the rise of social media and the need for ultra-quick turnaround in creating and launching campaigns, could the day soon come when internal PR departments are steering the marketing ship full time? ...