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Advertising Age Article Abstract

How PR Chiefs Have Shifted Toward Center of Marketing Departments

Specialists Helm Ad Efforts too at Intuit, IBM, and American Airlines

By: Michael Bush
Published: September 21, 2009

NEW YORK (AdAge.com) -- When a crisis hits, it's the in-house communications and PR specialists that take the lead in formulating a communications strategy. But with the rise of social media and the need for ultra-quick turnaround in creating and launching campaigns, could the day soon come when internal PR departments are steering the marketing ship full time? ...

Full Article Word count: 1053

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