You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Virgin Airlines Is Reinventing a Category With Sky-High Brand Buzz VP-Marketing Porter Gale Leans on Twitter, Splashy Launches to Stretch Ad Dollars By Rita Chang, Published on September 21, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.