You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Etsy Made Us Rethink Consumer-Generated Ads Finalists in Online Craft Community's Contest Have Created Commercials Better -- and More Charming -- Than Many Professional Ads on TV Now By Bob Garfield, Published on September 21, 2009 27 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.