You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Boost Your Brand by Understanding the Path to Purchase To Win Customers, Create a Shopper-Insight Team and Turn That Research Into Strategy By Rick Roth, Published on September 21, 2009 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.