Advertising Age Article Abstract
How Pizza Hut App Got Role in Latest iPhone Spot
Chain One of Few Marketers to Receive Apple's Endorsement on TV
CHICAGO (AdAge.com) –- Pizza Hut's iPhone app will be featured in an Apple-sponsored iPhone commercial breaking tonight. The pizza chain's app was the first for the fast-food space, released this past summer. Ian Wolfman, chief marketer for Pizza Hut's digital agency, IMC2, concedes that his agency developed the app with an Apple ad in its sights. ...