You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Luxury Marketers Move Online but Most Lack Digital Cunning NYU Stern Study Shows Recession Pushing Brands to Belatedly Innovate Web Efforts 'Out of Necessity' By Natalie Zmuda, Published on September 22, 2009 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.