You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Men's Health Has Learned From 50,000 IPhone App Downloads Brand Editor Matt Bean Describes the Publishing Challenges of Mobile Efforts and Why They'll Pay Off By Abbey Klaassen, Published on September 24, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.