Advertising Age Article Abstract
Is Seth Godin Protecting Your Brand or Just 'Brandjacking' It?
Squidoo's 'Brands in Public' Is Aggregating Online Chatter, but You'll Have to Pay for Control
NEW YORK (AdAge.com) -- Seth Godin wants to protect your brand from Twitter, for $400 a month. The prolific author, blogger, marketing guru, motivational speaker and founder of web service Squidoo this week launched Brands in Public, a new service which creates "unofficial" pages that aggregate ongoing conversations about brands on Twitter, YouTube and blogs. ...