You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Seth Godin Protecting Your Brand or Just 'Brandjacking' It? Squidoo's 'Brands in Public' Is Aggregating Online Chatter, but You'll Have to Pay for Control By Michael Learmonth, Published on September 24, 2009 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.