Advertising Age Article Abstract
Which to Pitch? Ad Age's Auto-Account Guide
We Handicap 15 Car Brands From Most to Least Desirable
DETROIT (AdAge.com) -- You might think that having an auto account isn't what it used to be. Not only is the industry having its worst year in decades, but two of the top domestic companies have been in bankruptcy, and most automakers are cutting fees and marketing costs. Think again. ...