Advertising Age Article Abstract
Sony, Samsung Aim to Avoid TV Price War With Ad Efforts
Category Spending Fell 27% in First Half as Rivals Turned to Promotion
NEW YORK (AdAge.com) -- If you think it's a bad time to be in TV sales, try being in sales of TV sets. With sales of TVs down more than 15% in the first quarter, marketers are largely sitting out the ad scene this year after several years of aggressive marketing and advertising. ...