Advertising Age Article Abstract
Can Vevo Monetize Music Videos and Help Save the Major Labels?
Universal, Sony-Backed Venture Will Use YouTube to Generate Ad Revenue
NEW YORK (AdAge.com) -- The plot to save digital music -- or one of them anyway -- is being hatched in midtown Manhattan, where Vevo, a digital joint venture between two labels representing nearly 60% of the U.S. recorded music market -- Universal Music Group and Sony Music Entertainment -- is gearing up for a planned December launch. ...