Advertising Age Article Abstract
Starbucks Launches Instant-Coffee Onslaught on SNL
Four 15-Second Spots Challenge Consumers to Taste the Difference
CHICAGO (AdAge.com) -- Starbucks aired the first creative for its Via Ready Brew during the season premiere of "Saturday Night Live" last night. Four 15-second spots from agency BBDO, New York, challenged consumers to a taste test at its cafes this week, to discern the difference between its much-lauded instant product and the Starbucks house brew. ...