You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In a First, Web Advertising Outpaces TV in U.K. Internet Now Commands 24% of Ad Spending to TV's 22% By Matthew Creamer, Published on September 29, 2009 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.