You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract SyFy, Hershey Strike Integration Deals Candy Marketer to Sponsor '31 Days of Halloween'; 'Warehouse 13' Character to Chew Twizzlers By Andrew Hampp, Published on September 30, 2009 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.