Advertising Age Article Abstract
What to Measure? Only 16% of the Web Is Clicking Display Ads
But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search
NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. ...