Advertising Age Article Abstract
What Comcast Could Bring to NBC Universal
... If a Deal Manages to Get Past Several Hurdles
NEW YORK (AdAge.com) -- They aren't there yet. A proposed deal that would join together General Electric's NBC Universal with Comcast Corp.'s entertainment assets faces a long haul to the finish line. But even with an outcome uncertain, it's clear that the pact would make Comcast even more of a force with which marketers would have to reckon. ...