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Advertising Age Article Abstract

FTC Cracks Down on Blogger Payola, Celebrity Tweets

Rules on Endorsements and Testimonials Extended to Social Media

By: Michael Learmonth
Published: October 05, 2009

NEW YORK (AdAge.com) -- The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product. ...

Full Article Word count: 802

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