Advertising Age Article Abstract
FTC Cracks Down on Blogger Payola, Celebrity Tweets
Rules on Endorsements and Testimonials Extended to Social Media
NEW YORK (AdAge.com) -- The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product. ...