You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ford's 'Drive One' Ads Go for a More Personal Touch New Phase of JWT Campaign to Feature Customer Testimonials By Jean Halliday, Published on October 07, 2009 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.