Advertising Age Article Abstract
Ford's 'Drive One' Ads Go for a More Personal Touch
New Phase of JWT Campaign to Feature Customer Testimonials
DETROIT (AdAge.com) -- Ford Motor Co.'s "Drive One" campaign has helped the brand's perception when it comes to rational reasons for buying, such as safety and durability. But it was lacking on the emotional side, which the automaker is focusing on in a second round of marketing. ...