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Advertising Age Article Abstract

Niche Brands Should Embrace Big Market for Offbeat Content

In Era of Democratized Media, Dull Entertainment Reigns; Give Consumers Reason to Think You're Hip

By: Alan Wolk
Published: October 12, 2009

Beyond Ashton Kutcher and his mass-market clients, there's a world of niche brands whose consumers would welcome the sort of outside-the-mainstream content they're not getting from their social graphs. ...

Full Article Word count: 773

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