Advertising Age Article Abstract
Old-Time Brands Genesee, Seagram Coolers Rise Again
Brewer NAB Revives Brand Trio With Digital, Outdoor, In-Store Push
NEW YORK (AdAge.com) -- Come January, a batch of alcohol brands that haven't seen ad support in years -- from old-school frat-party favorite Genny Lite to Seagram's wine coolers, whose most memorable ads featured a "Moonlighting"-era Bruce Willis -- are set to make a marketing comeback. ...