Advertising Age Article Abstract
How 'Paranormal Activity' Hit It Big
The Low-Budget Horror Film May Become One of Year's Most Profitable
NEW YORK (AdAge.com) -- The ultra-low-budget horror movie "Paranormal Activity" is on track to becoming one of the year's most-profitable films. How? By letting consumers play distribution chief, and taking more than a few cues from the "Blair Witch Project" playbook. ...