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Advertising Age Article Abstract

How 'Paranormal Activity' Hit It Big

The Low-Budget Horror Film May Become One of Year's Most Profitable

By: Andrew Hampp
Published: October 12, 2009

NEW YORK (AdAge.com) -- The ultra-low-budget horror movie "Paranormal Activity" is on track to becoming one of the year's most-profitable films. How? By letting consumers play distribution chief, and taking more than a few cues from the "Blair Witch Project" playbook. ...

Full Article Word count: 1435

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