You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why It's Time to Do Away With the Brand Manager P&G, Unilever Among Those Embracing New Roles in Social Media Age By Jack Neff, Published on October 12, 2009 27 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.