Advertising Age Article Abstract
Fox, Burger King Team Up for Jessica Simpson Fat Joke
Network, NFL and Fast Feeder Know How to Class Up a Joint
We've seen tasteless attempts at humor from Fox and Burger King before, but we have to wonder what Burger King thought it was doing attaching its name to a series of fat jokes about Jessica Simpson. Maybe the target demographic is 18-to-34-year-old men, but surely a restaurant chain that slings heart-attack sandwiches is aware that the majority of American women are larger than the star? ...