You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fast Food Titans Launch Battle of the Big Burgers Race Heats Up for a Better, Bulkier (and Cheaper) American Classic By Emily Bryson York, Published on October 19, 2009 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.