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Advertising Age Article Abstract
Local TV Garners Revenue From Obituaries
With Papers Printing Less Often, CBS Affiliate Taps a New Revenue Stream
NEW YORK (AdAge.com) -- A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week. The venture could make obits "one of our top billers within two years," said Jeff Guilbert, general sales manager of WNEM. ...