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Advertising Age Article Abstract

Online Ads Not Working for You? Blame the Creative

Latest Dynamic Logic Study Finds Obsession Over Optimization, Placement Is Less Important

By: Kunur Patel
Published: October 20, 2009

NEW YORK (AdAge.com) -- It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic. ...

Full Article Word count: 930

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