Advertising Age Article Abstract
Cablevision Unveils New Interactive Ad Format
Cable Operator Predicts 30-Second Ads Will Become a 'Gateway' to More In-depth Marketer Messages
NEW YORK (AdAge.com) -- In a glimpse of what TV advertising might look like in the not-too-distant future, Cablevision Systems has unveiled a new interactive commercial that allows TV viewers to click the remote control in order to request a coupon, sample or other takeaway from the marketer whose ad they are watching. ...