You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Honda's 'Social Experiment' Nets More Than 100,000 Facebook Fans (Not 2 Million)

Cross-Platform Push Exceeds Goals, but Will It Sell Cars?

By Jean Halliday, Published on October 22, 2009 9

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.