Advertising Age Article Abstract
Honda's 'Social Experiment' Nets More Than 100,000 Facebook Fans (Not 2 Million)
Cross-Platform Push Exceeds Goals, but Will It Sell Cars?
DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer dubs the "Social Experiment." ...