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Advertising Age Article Abstract

Volkswagen to Rely Solely on IPhone App for GTI Launch

Automaker Says Move is Cost-Efficient Way to Reach Target Demo

By: Kunur Patel
Published: October 22, 2009

NEW YORK (AdAge.com) -- Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. ...

Full Article Word count: 1024

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