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Advertising Age Article Abstract

'Sunday Night Football' Remains Costliest TV Show

Prices Overall See Decline; ABC's 'Flash Forward' Is Highest-Priced Freshman

By: Brian Steinberg
Published: October 26, 2009

NEW YORK (AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media-buying firms. ...

Full Article Word count: 2027

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