Advertising Age Article Abstract
Unmasking the Procurement Executive
While Some Really Know Marketing, Many Are Simply Focused on Cost
NEW YORK (AdAge.com) -- As marketers squeeze every ounce of fat out of budgets, agency executives are decrying the power of procurement executives, fearing that as the discipline grows, marketing -- already struggling to prove its value in an age obsessed with return on investment -- could see quality nickel and dimed to death. ...