You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Turn Up Your Nose at Scent Marketing Target the Sense of Smell to Create Emotions, Stand Out From the Competition By Harald H. Vogt, Published on October 26, 2009 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.